CocaCola
Started in Atlanta, Georgia, in 1886 at five cents a glass. When deciding on a name it was settled concluding that the two C’s would look great in advertising. Coca cola has successfully kept up with the times but still remains a classic. It is a symbol of friendship and unity.
Core Identity:
Coca Cola is a crisp refreshment promised to excite your pallet
It is the first of it’s kind, introduced by our nation
Targets everyone of every age and race
Promotes togetherness, good times, and memories
Brand as an Organization
Good quality
Distributes Globally
Innovative
Sub brands
· Diet Coke
· Coke Zero
· Orange Coke (United Kingdom)
· Sprite
· DASANI (water)
· A&W, and many more
Logo
Coca Cola
Value proposition
“You can rest easy in knowing that The Coca-Cola Company has the right beverage to hydrate, energize, nourish, relax or enjoy your life.”
Core Identity:
Coca Cola is a crisp refreshment promised to excite your pallet
It is the first of it’s kind, introduced by our nation
Targets everyone of every age and race
Promotes togetherness, good times, and memories
Brand as an Organization
Good quality
Distributes Globally
Innovative
Sub brands
· Diet Coke
· Coke Zero
· Orange Coke (United Kingdom)
· Sprite
· DASANI (water)
· A&W, and many more
Logo
Coca Cola
Value proposition
“You can rest easy in knowing that The Coca-Cola Company has the right beverage to hydrate, energize, nourish, relax or enjoy your life.”
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