Agencies and Campaigns

Any agency, especially one that is up and coming should never cut corners when it comes to it's advertising campaign. A good campaign stimulates emotion creating a memorable experience for audiences.
There is a lot of strategic planning that must take place before a campaign can launch, beginning with an assemblage of people and massive resources. First and foremost a target market must be narrowed, followed by extensive research on that specific market. Then a theme must be set in order to set a tone for the campaign. A theme that their target market can identify with either, emotionally (ex. creating a sense of nostalgia) or through common experiences. If the target market consists of children a good theme would evoke a lite state of emotion focused on stimulating excitement with things that may be adventurous and\or exciting (a good tool; colorful animation).
A theme must be thought out carefully because it is developed to create a memory that links a product/service to an audience. The intention of a campaign theme is to stand out and represent its brand, its company or, its political leader... (GO Barack!)