Top 10 Ad Agencien in U.S.

1. McCann Erickson Worldwide
2. BBDO Worldwide
3. JWT
4. Y&R
5. DDB Worldwide
6. Ogilvy & Mather Worldwide
7. Grey
8. Campbell-Ewald
9. Draft FCB
10. TBWA Worldwide
My pick of ads agencies would be…
4. JWT. This agency has Chevy commercial that stood out to me. I liked it because it represented the Carolinas. It played a classic song written about the Carolina coast (a place that is close to my heart) as it showed a variety of different Chevrolets. It gave me a warm feeling inside, making me feel at home and proud of where I’m from.
3. Grey Group also had a cute and memorable ad for E*Trade. It showed a baby (around the age of 2) sitting in front of a computer speaking perfect English and buying stock. I find it to be rather funny looking but, cute. The concept is to show how easy E*Trade can be. So easy a baby can do it! LOL…it cute!
2. McCann Erickson. Their commercial for Happy Dent Teeth Whitening took a lot of creativity. The color graphics and usage of lighting is stunning as it depicts an Indian town and its palace just at night fall. Later in the commercial as the sun is setting and street lights are illuminated I follow a villager through town as I’m realizing that all of the light sources are actually coming from the mouths of humans. This villager runs into the palace where he climes the ceiling in order to hang from a massive chandelier then opens his mouth to create a light source from his teeth. Clever…I must say. And might I add….I love the background music. The actual product may not be imbedded in my mind quite yet but the commercial sure is!
1. Now…my #1 commercial was created by BBDO. This commercial cracked me up. It was an ad promoting an energy drink. It showed numerous people singing a corky jingle as they were waking up in the beds of strangers with hangovers from partying too hard the night before. It sounds inappropriate but hey…it sells. It sure sold me. This energy drink is supposed to help get your day started after a hard night. But the way the agency chose to make fun of my own generation was dead on….Classic!

Agencies and Campaigns

Any agency, especially one that is up and coming should never cut corners when it comes to it's advertising campaign. A good campaign stimulates emotion creating a memorable experience for audiences.
There is a lot of strategic planning that must take place before a campaign can launch, beginning with an assemblage of people and massive resources. First and foremost a target market must be narrowed, followed by extensive research on that specific market. Then a theme must be set in order to set a tone for the campaign. A theme that their target market can identify with either, emotionally (ex. creating a sense of nostalgia) or through common experiences. If the target market consists of children a good theme would evoke a lite state of emotion focused on stimulating excitement with things that may be adventurous and\or exciting (a good tool; colorful animation).
A theme must be thought out carefully because it is developed to create a memory that links a product/service to an audience. The intention of a campaign theme is to stand out and represent its brand, its company or, its political leader... (GO Barack!)